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alfred-agency

Alfred — The open-source agency brain for AI copilots. MCP server + skills for managing projects, teams, clients, ads, funnels, and more. Full dashboard at alfredify.com

npm88/wk
Updated
Mar 19, 2026

Quick Install

npx -y alfred-agency

Alfred

Alfred

The open-source agency brain that lives inside your AI.
One install. Your AI copilot now manages projects, clients, ads, funnels, content, finances, and your entire agency.

npm version License Dashboard Smithery


What Is Alfred?

Alfred is an MCP server + skill system that turns your AI copilot (Claude Code, Cursor, Gemini CLI) into an agency operations machine.

Without Alfred: Your AI writes code and answers questions.

With Alfred: Your AI manages your Jira sprints, posts to Slack, writes ad copy that converts, builds funnels, generates client reports, designs landing pages, writes proposals, runs cold outreach, and operates your entire agency.

Built for SMMA founders, digital agency owners, freelancers, and anyone running a service business who wants to stop context-switching between 12 tools and start letting AI do the heavy lifting.


Install

npx alfred-agency init

That's it. Alfred's setup wizard walks you through everything.

Manual Setup

# Add Alfred as an MCP server in Claude Code
claude mcp add alfred npx alfred-agency

# Or add to your Claude Code config (~/.claude.json)
{
  "mcpServers": {
    "alfred": {
      "command": "npx",
      "args": ["alfred-agency"]
    }
  }
}

What You Get

9 MCP Tools

Your AI can now call these tools directly:

ToolWhat It Does
alfred_search_issuesSearch your Jira/project board with JQL or natural language
alfred_create_issueCreate tasks, bugs, stories, epics
alfred_transition_issueMove issues between statuses
alfred_comment_issueAdd comments to any issue
alfred_post_messagePost messages to Slack channels
alfred_dm_userDM team members on Slack
alfred_web_searchSearch the web for prospects, competitors, research
alfred_list_deploymentsView your Vercel deployment history
alfred_generate_reportGenerate morning briefings, weekly reports, stale issue alerts, team workload

2 MCP Resources (Live Data)

ResourceData
alfred://issues/openAll open project issues with assignees, statuses, and stale days
alfred://issues/staleIssues with no update in 48+ hours

36 MCP Prompts — The Arsenal

This is what makes Alfred different from every other MCP server. 36 battle-tested agency workflows, each producing structured, actionable output:

Ads — 6 prompts (Meta, Google, TikTok, YouTube, creative briefs, campaign architecture)
PromptWhat It Generates
meta-ad-copy5 Meta ad variations — AIDA-P framework, hooks, primary text, headlines, descriptions, CTAs
google-ad-copy15 RSA headlines + 4 descriptions + extensions, character-count validated
tiktok-ad-script3 native scripts in different formats — UGC, talking head, problem/solution
youtube-ad-scriptPre-roll, mid-roll, and bumper scripts with hook-story-offer framework
ad-creative-briefComplete brief for designers — visual direction, messaging, deliverables checklist
campaign-structureFull campaign architecture — naming conventions, budget splits, audiences, kill/scale rules
Sales — 6 prompts (cold outreach, proposals, case studies, scripts)
PromptWhat It Generates
cold-email5-email outreach sequence — PAS/AIDA/BAB frameworks, subject line A/B variants
cold-dmPlatform-native DM sequences for Instagram, LinkedIn, and X/Twitter
proposalFull client proposal — exec summary, scope, timeline, 3-tier pricing, terms
case-study3 formats: full narrative (600 words), one-pager, and social proof snippets
sales-scriptDiscovery call script — SPIN questions, objection handling matrix, closing framework
client-updateProfessional client status update pulled from live project data
Content — 9 prompts (calendars, captions, blogs, video, email, repurposing)
PromptWhat It Generates
content-calendar30-day calendar with hooks, formats, pillar distribution, batch production schedule
caption3 variations per platform — Instagram, LinkedIn, X/Twitter, TikTok
repurpose1 piece of content → 11+ pieces across every platform + distribution schedule
blog-postSEO-optimized post with meta tags, headers, internal links, CTA, social teasers
video-scriptShort-form (Reels/TikTok), long-form (YouTube), and VSL scripts with B-roll lists
carouselSlide-by-slide copy for Instagram/LinkedIn carousels with design notes
email-sequenceComplete automation — welcome, nurture, abandoned cart, re-engagement sequences
twitter-threadViral threads — story, listicle, contrarian, breakdown formats
newsletterFull edition — 5 subject lines, body, P.S. line, social teaser
Ops — 7 prompts (SOPs, onboarding, reporting, meeting notes)
PromptWhat It Generates
morning-briefingDaily ops briefing from live Jira data
weekly-reportEnd-of-week summary — completed, open, blocked, velocity
sopStep-by-step Standard Operating Procedure with quality checklists
client-onboardingFull package — access checklist, kickoff agenda, 30-day plan, welcome message
meeting-notesStructured summary — decisions, action items, owners, deadlines, follow-ups
data-storyRaw metrics → compelling narrative with benchmarks and recommendations
client-reportProfessional monthly performance report with KPIs, trends, and action plan
Strategy — 5 prompts (funnels, lead magnets, brand voice, landing pages, health checks)
PromptWhat It Generates
funnelComplete funnel blueprint — traffic, landing page, nurture, conversion, retargeting, economics
lead-magnet3 lead magnet concepts with titles, outlines, and landing page copy
brand-voiceVoice guide from content samples — tone scale, vocabulary, do/don't, platform adaptations
landing-page-copyFull page copy — hero, problem, solution, how it works, social proof, FAQ, CTA
agency-health8-dimension scorecard with scores (1-10), top risks, 90-day action plan

10 Agency Skills

Skills are intelligence modules — deep domain knowledge that teaches your AI how to think about agency work:

SkillDomainWhat Your AI Learns
alfred-opsOperationsSprint planning, stale detection, capacity management, delegation matrix
alfred-clientsClientsOnboarding (72-hour rule), health scoring, retention, churn indicators
alfred-adsPaid MediaCampaign architecture, AIDA-P copy, A/B testing protocol, performance benchmarks
alfred-funnelsConversionFunnel types, offer architecture, landing page blueprint, CRO audit
alfred-contentContentLinkedIn/blog/email/video frameworks, repurposing engine, content calendar
alfred-salesSalesSPIN framework, cold outreach, proposals, objection handling, follow-up sequences
alfred-reportsReportingClient reports, KPI dashboards, morning briefings, 3-second rule
alfred-systemsSystemsSOP qualification matrix, automation spectrum, agent architecture
alfred-financeFinancePricing (3x multiplier), margin targets, invoicing, P&L templates
alfred-designUI/UXTypography systems, color palettes, responsive breakpoints, performance targets

Integrations

IntegrationWhat Alfred Can DoSetup
JiraSearch, create, transition, comment on issuesCloud URL + API token
SlackPost to channels, DM team membersBot token
SerperWeb search for prospects, competitors, researchAPI key
VercelList deployments, check statusAPI token
Meta AdsCampaign performance, ad copy generationComing v1.1
Google AdsCampaign data, performance reportingComing v1.1
QuickBooksFinancial sync, invoice trackingComing v1.2

Use Cases

"Write me Meta ads"

You: Write Meta ad copy for a $2K/month agency retainer targeting e-commerce brands.

Alfred generates 5 complete variations:

VARIATION 1 — Pain Point Hook:
"Your ad account is printing money — for Meta, not for you."
→ Full primary text (125 words)
→ 3 headlines (each under 27 chars)
→ 2 descriptions
→ CTA: Book Your Free Audit
→ Creative direction note

VARIATION 2 — Social Proof Hook
VARIATION 3 — Contrarian Hook
VARIATION 4 — Curiosity Hook
VARIATION 5 — Direct Offer Hook

"Turn this into content for every platform"

You: Repurpose this blog post about agency pricing.

Alfred generates 11 pieces:
 1. LinkedIn post (professional insight)
 2. Instagram caption (storytelling + hashtags)
 3. X/Twitter thread (8 tweets)
 4. Single tweet (most quotable line)
 5. TikTok script (30 seconds)
 6. Email newsletter snippet
 7. Carousel (8 slides, copy + design notes)
 8. Quote graphic text
 9. Blog expansion section
10. Podcast talking points
11. Community discussion post
 +  10-day distribution schedule

"Run the morning briefing"

You: Morning briefing.

Alfred pulls live Jira data:
 • 14 open issues (3 critical, 5 high, 6 medium)
 • 4 stale issues (no update in 48+ hours) — with assignee pings
 • Team workload: Sarah (6), Marcus (4), Jake (3), Unassigned (1)
 • Today's priorities: [ranked by urgency]

"Write a cold email sequence"

You: Cold email sequence targeting SaaS founders doing $1M-$10M ARR.

Alfred generates a 5-email sequence:
 Email 1 (Day 1): The PAS Opener — pain, agitation, soft CTA
 Email 2 (Day 3): The Value Add — useful insight, no ask
 Email 3 (Day 6): The Proof — case study with specific numbers
 Email 4 (Day 10): The Breakup Tease — scarcity angle
 Email 5 (Day 14): The Permission Close — "should I stop emailing?"

Each with: Subject line A/B variants, full body copy, personalization tokens

OS Templates

Alfred ships with founding-team operating templates:

TemplatePurpose
CLAUDE.mdOperating manual for your AI — company info, rules, team, integrations
MEMORY.mdStrategic memory that persists across AI sessions
DECISIONS.mdDecision log — what, why, what it forecloses
PEOPLE.mdTeam directory — IDs, roles, communication preferences

Architecture

Your AI Copilot (Claude Code / Cursor / Gemini CLI)
          |
          |--- calls 9 tools -----------> Jira, Slack, Search, Vercel
          |
          |--- reads 2 resources -------> Open issues, stale items
          |
          |--- invokes 36 prompts ------> Ads, sales, content, ops, funnels...
          |
          |--- thinks with 10 skills ---> Deep agency domain knowledge

Roadmap

VersionNameWhat Ships
v1.0The Brain9 tools, 36 prompts, 10 skills, OS templates, wizard setup
v1.1The Ad MachineMeta Ads API, Google Ads API, ad auditor, creative fatigue detector
v1.2The Money BrainQuickBooks, profitability calculator, cash flow, invoice automation
v2.0The Full OS100 skills, multi-client management, scheduled agents, team collab

Contributing

git clone https://github.com/zacktps2025/alfred.git
cd alfred && bun install
bun run dev        # Dev mode with watch
bun run lint       # Type check
bun run inspect    # MCP Inspector

See CONTRIBUTING.md for guidelines.


Full Dashboard

Alfred is the open-source brain. Alfredify is the full agency dashboard — visual project management, ad dashboards, financial tracking, team management, client portal, and scheduled automations.


License

Apache 2.0 — use it, modify it, build on it. See LICENSE.


Alfred — The Open-Source Agency Brain
9 tools. 36 prompts. 10 skills. One install.
Built by Alfredify for digital wizards everywhere.

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